REBOOT – It`s time to focus
Exogenous shocks change people's behaviour forever - in lockdown and restart. What helps? Focus, decided digital marketing, empathy for the situation and an entrepreneurial feeling for what is coming. (Axel Averdung)
With REBOOT, we want to create a basis that helps out of the moment of crisis, makes us capable of acting again and seeks out potential. Because in addition to the difficulties, there is also a unique opportunity for a considerate new start, focusing on the essential and creating value.
This is not only about being able to work or produce remotely, but also about adapting the entire experience to the new situation. Even more than before, digital interfaces are becoming the much quoted universal remote control with which people organize their everyday life. Marketing and sales will currently have to run 100% remotely and this will expand into the future.
Like the reboot using CTR-ALT-DEL, we have created a lean playbook – for now and the next steps. What do companies have to stop now (DEL)? What alternative options need to be considered (ALT)? And how can they get back into action and take control over their future (CTRL)?
You find the playbook for download here
